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The term "apartheid," historically associated with South Africa’s racial segregation policies, has increasingly been used to describe the treatment of Palestinians under Israeli rule. This comparison has sparked intense debate, with figures like Nobel Peace Laureate Archbishop Desmond Tutu highlighting parallels between the two situations.
Israel’s government openly acknowledges its use of cultural initiatives to promote its image and divert attention from its apartheid policies. Former Israeli Foreign Ministry official Nissim Ben-Sheetrit admitted, “We see culture as a propaganda tool of the first rank, and do not differentiate between propaganda and culture.” This strategy, known as the “Brand Israel” campaign, seeks to present Israel as a beacon of civilization and culture while masking its oppressive actions against Palestinians.
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