Cultural Propaganda
Israel’s government openly acknowledges its use of cultural initiatives to promote its image and divert attention from its apartheid policies. Former Israeli Foreign Ministry official Nissim Ben-Sheetrit admitted, “We see culture as a propaganda tool of the first rank, and do not differentiate between propaganda and culture.” This strategy, known as the “Brand Israel” campaign, seeks to present Israel as a beacon of civilization and culture while masking its oppressive actions against Palestinians.
